社会健康品质好物同步上线京东天猫抖音平台探索批发小家电市场新趋势

。2024年是飞利浦在中国市场的第二个百年开局之年，也是其连续第七次参展进博会。此次飞利浦展台展示了医疗及个护多款新品，以全新的品牌形象亮相，并发布了新的中文品牌口号——“创新于心，关怀众享”，展现了通过有意义的创新改善人类健康福祉”的使命。

本届进博会上，飞利浦重点展出了出口腔健康、男士理容、美姿个护等领域的新品，再现了“飞利浦健康生活Lab”，通过直观实验与科技互动，让消费者建立健康个护习惯。

近年来，中国消费者的健康管理意识逐渐增强，对健康的认知与需求从“生病治疗”走向“未病预防”。飞利浦个护产品覆盖口腔、理容、美姿三大品类，是新趋势下健康管理的关键部分。

在本届进博会上，飞利浦带来了全新钻石3系Pro电动牙刷和钻石9系AI电动牙刷。钻石3系Pro搭载Sonicare声波洁牙科技与SmartSense智能反馈屏幕，可有效呵护牙龈提升牙龈健康。而钻石9系AI电动牙刷则以SenseIQ智能感应科技实现实时感应和调整力度，不仅可去除高达20倍牙菌斑，还能提升6倍牙龈健康。

此外，现场还展示了全球销量No.1的护肤级深层净剃技术，以及奢享9系电动剃须刀，这款产品不仅具有0.00微米的净剃能力，还配备微珠舒适涂层，可以提升肌肤顺滑50%。

对于美发护肤方面，飞利浦推出7系Air高速吹護机，以ThermoShield 智能温控润发科技协同智能NTC芯片，可以维持黄金60度，为头皮提供安全而又有效的保护。此外，它们也展示了一款强脉冲光脱毛仪，该仪器以精准脱毛和个性化护肤为核心，每两周使用一次可以获得安全高效的脱毛体验。

除了这些产品上的创新，大中华区高级副总裁吴品慧还表示：“我们致力于将全球最前沿的科技与卓越体验带给中国消费者，将‘看不见的健康科技’变为‘感受得到的healthy体验’。”此外，在双十一购物季期间，flyer also launched a series of health-tech products online, to make healthy investments more accessible to the public.

As the second-largest market for Philips globally, China plays a crucial role in the company's business growth. Philips has been focusing on "innovation in China, for China" strategy, accelerating global innovation in China and cooperating with local ecosystems to meet consumer needs and contribute to the construction of "Healthy China 2030".

Philips also showcased its commitment to sustainable development by promoting green production and circular economy through its product design, manufacturing process, supply chain management etc.

Finally, as an important platform for international trade cooperation, this year's CIIE further expanded its influence and brought new opportunities for global businesses like Philips. The company strengthened partnerships with local industry partners such as Yunda Express Group Co., Ltd., exploring customized R&D and co-branding collaborations that catered better services and higher-quality products tailored specifically for Chinese consumers while enhancing brand value together with them.